BTA website cookies terms of use

Information about the controller

The personal data processing controller is BTA Baltic Insurance Company AAS, hereinafter – BTA, branch in Lithuania, legal address: Viršuliškių skg. 34, Vilnius, LT-05132, Lithuania

Information about Data protection officer

Contact information of the Data Protection Officer: bta@bta.lt or duomenu_apsauga@bta.lt or writing to the address Viršuliškių skg. 34, Vilnius, LT-05132, specifying – to Data Protection Officer.

Purpose – the purpose of the terms is to explain the way BTA uses cookies.

Availability – the terms of use of cookies are mandatory to all visitors of BTA website https://www.bta.lt. By using this website, users may choose to agree or disagree with the use of cookies and the way BTA uses information about website visitors.

What are cookies?
Cookies are small text files, stored by the website in the browser’s file directory of your computer or mobile device, when you open the site. It helps the site to memorize your settings that you have selected for browsing the site, so that you would not have to specify them each time anew, they also allow BTA to collect the site visiting statistics and optimize marketing communication.

BTA uses cookies to:

1 Improve the functionality of the website; 
2 Facilitate the navigation of the site;
3 Collect the site visiting statistics;
4 Provide customized advertising content;
5 Improve marketing communication.

The website uses the following types of cookies: 

1 Session and persistent cookies:
Session cookies are temporary cookies, created and stored during visiting website, while internet browser is open. Session cookies allow the website to memorize, what you selected on the website’s previous page, so that you would not have to re-enter information.

Persistent cookies are stored on your device for a certain period of time after visiting website, depending on the type of cookie. They identify you as a unique visitor by storing a randomly generated number. When you return to that website, they help to bring up the information and settings, previously selected by you. Session cookies on our website do not contain person identifying information, and they may not be used to identify you.

2 Statistics cookies:
Statistics cookies are used to gather the overall website visiting and navigation statistics. They do not contain person identifying information, and they may not be used to identify you.

3 Marketing cookies:
These third-party cookies are installed by advertisers. They are used to customize the advertising content, measure the advertising efficiency, as well as optimize marketing communication in general. 

How to limit or remove cookies from your device?
In case you prefer to limit or block the cookies installed by this website, or delete already created cookies, it can be done in browser settings. The help function of your browser or the user’s manual of your mobile phone should contain a description of how to do it. For more details: www.aboutcookies.org.

Changes in the terms of use of cookies
Further changes in our terms of use of cookies will be published on this site. Please, check the website cookies terms of use on a regular basis to learn about any updates and changes.

What is conversion tracking on Pixel?

A pixel tag is a so-called (web beacons), (clear GIFs) or hidden software code. A pixel tag collects information with short pieces of software code that translate this information into a small graphic representation (usually invisible) of your actions on our website. The collected information is forwarded to the server of the "Pixel" service provider, in contrast to cookies being saved in your browser. Pixel can collect various information about your actions on our website, clicks of buttons in certain places, information of filled form fields, IP address, information about the Internet browser used, etc.  The pixel tag also recognizes certain types of information on your computer, such as existing cookies and the information captured in them, in such ways as to help select advertisements for you, optimize them based on the collected data, create target audiences for future advertisements and remarketing offers to potential customers - people , who have already taken some action on our site.

How does the Company use conversion tracking on the Pixel?

We use the Pixel as an analytics tool to measure advertising effectiveness by understanding the actions you take on our website. It helps us to monitor ads, optimize them based on the collected data, create target audiences for future ads and remarketing offers to potential customers - people who have already taken certain actions on our site.  You can see all the Pixels used and their descriptions in the Cookies and Pixels tile.

Data on cookies and Pixels used

Our website contains links to websites of other individuals, companies or organizations. Please note that the Company is not responsible for the content of such websites or the privacy principles used by them. Therefore, if you click on a link from the Company's website to access other websites, you should read their privacy policy separately.